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  • 10 Trends As SXSW Kicks Off This Weekend

    Odd...my ticket to Austin for this year's annual party (err, "conference" i mean) hasn't arrived yet?  Well, for those in the same boat, here are a few things that will hot topics this year.  A few favorites pulled out below, but click through for the full list:

    Pizza delivery by drone anyone? - Closely related to these changes in transportation is the evolving landscape of delivery. More consumers want to be able to get more products more quickly, and the market is quickly adapting to these needs. Expect many sessions this March to focus on next generation delivery ideas.

    Robots?  I mean c’mon who doesn’t like Robots? - Robots are gaining more traction and becoming more family friendly. At SXSW 2015, registrants can play with the machines that will be the backbone of our automated future at the three-day Robot Petting Zoo.

    IOT.  Not long before we’re all implanted with a chip to track our daily happenings - We are closer and closer to a future where all objects are connected via the Internet of Things. At the 2015 SXSW Interactive Festival, more than 70 sessions make some mention of this term.

    http://mashable.com/2015/03/11/10-hot-trends-at-sxsw-interactive-2015/

     
     
  • Johnny Walker Blue Label embraces mobile

    Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials. It will provide a direct line of communication to consumers via NFC enabled smartphones – even after the factory seal has been broken,

     

    Read more:

    http://bit.ly/1wLL6RK

     
     
  • Order your next pizza through your smartwatch

    "Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015."

     

    How cool is that? Maybe smartphone grocery ordering will be next!

    read more:

    http://bit.ly/1zEDLxO

     
     
  • Target testing new mobile loyalty app

    Different than Cartwheel... they're calling it REDPERKS.

    It is only "available in the Raleigh-Durham area of North Carolina and by invitation only – enables users to earn 10 points for every dollar they spend and rewards them with 5 percent off the price of a purchase once they reach 5,000 points."

     

    Interesting to see how quickly this rolls out.

    Read more:

    http://bit.ly/1Ea3EMd

     
     
  • Moneyball Part 2,3,4...

    Talk about dream job....how about having a hand at telling Jerrah the next Cowboy's draft pick?  Not that he'd listen.

    Big Data isn't just something for your traditional consumer brands.  Made famous by the movie Moneyball, sports franchises/teams have staffed up their analytics teams and have begun to use all the newly available sports statistics and data sources to get an edge off the field.

    This ESPN story ranks the franchises that have embraced this approach, and those that are still lagging.  Happy to say the Dallas Mavericks made the list!

    Surprisingly, the NFL ranks the lowest in terms of major sports leagues using data & analytics.

    http://espn.go.com/espn/feature/story/_/id/12331388/the-great-analytics-rankings

       

     
     
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  • Have you "Webroomed"?

    let's try that again...

     

    If you've researched online before going in-store to make the actual purchase, then you're part of a new growing trend.

    Most people who webroom do so because they don't want to pay shipping (clearly haven't heard of Amazon Prime ;) )

     

    Read more about the new trend that retailers will be more pleased with than showrooming

    http://bit.ly/19tkPgr

     
     
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  • Keep It Simple Stupid

    Everyone's probably heard of the design principle Keep It Simple Stupid (KISS), and it's never been more important than in today's marketing environment where data is everywhere and consumers have more choices than ever before.

    Here's a quick excerpt from an article by long-time market research guru Joel Rubinson where he shows some great examples of companies/brands that have built their business on simplicity and NOT necessarily more options or choices.  I particularly liked the part below:

    Some, like the book “The Paradox of Choice”, have proposed reducing choice as a way of reducing complexity. That is the wrong way to go! What do Google, Amazon and Apple (with millions of apps in its app store) have in common? They do NOT reduce choice, they use big data and predictive analytics to extract a tiny fraction of choice that is most likely to be relevant to you, the user.

    http://www.greenbookblog.org/2015/02/02/marketing-simplification-is-the-new-black/

     

     
     
  • Millennials crave convenience

    Not all that shocking...

    Convenience stores accounted for 11.1% of Millennial food and beverage stops in 2014, compared to 7.7% in 2006. By comparison, fast-casual accounted for 6.1% in 2014 vs. 3.1% in 2006, according NPD'ss annual "Eating Patterns in America" study.

    It's a great read for our foodservice and C-store friends

    Read more:

    http://usat.ly/1C5g8Tc

     
     
  • Madonna releases video on.....

    SNAPCHAT!

    Once users click on the Snapchat ghost in the Discover tab, they're taken to a teaser of the video (watch above). Swiping up opens the full music video, while swiping left brings them to behind-the-scenes footage, a quote and a short video message from Madonna.

    Very cool to see how brands, celebrities, etc are using social media channels to deliver relevant, new, and interesting content

    Read more:

    http://on.mash.to/1D34pWS

     
     
  • Paul Rand celebrated in NYC Showcase

    The legendary graphic designer is now being celebrated with a new show opening at the end of the month at The Museum of the City of New York entitled Everything in Design. It will showcase the breadth of Paul’s work, from magazine covers for the likes of Idea to his famed IBM rebrand. It’ll span his entire career, starting with his 1930s work designing magazine covers including those for Apparel Arts and Direction, which City Museum reckons “introduced European modernism into American graphic design.”

     

     

    More details here  >>  http://www.itsnicethat.com/articles/paul-rand

     
     
  • How To Sound Smart In Your TED Talk

    Comedic take on how to deliver a TED talk.  On a serious note, there are some nuggets about how to be a great presenter....in the same style as everyone else.

    http://youtu.be/8S0FDjFBj8o 

     
     
  • How big brands are utilizing SNAPCHAT

    AT&T is developing a scripted entertainment series for Snapchat.(Snapchat, while they love the initiative, had nothing to do with it).

    The series will consist of 12 episodes, which are expected to roll out over a four-week period in early- to mid-2015.

     

    A great example of how a BIG BRAND is talking to younger consumers in their own language / platform. :D

     

    Read More:

    http://bit.ly/1vanqWg

     

     

     
     
  • Follow This: PSFK's New Retail Twitter Feed

    The always-inspiring PSFK site now has a Twitter feed focused on the retail vertical. Just launched! Tune in shopper marketers...

     

    https://twitter.com/PSFK_Retail

     
     
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  • Yummly and Instacart - even more convenience

    If you've been in a Walmart brainstorm with me at all in 2014, then you've heard me mention their partnership with Yummly. If you aren't familiar with Yummly then think of it as the Pinterest for recipes (except you yum it instead of pin it)

     

    NOW, Instacart shoppers can now order ingredients on-demand using Yummly’s recipe app, for delivery in as little as one hour. Talk about even more convenience!

     

    Read more here:

    http://tcrn.ch/1FXJx75

    and

    http://bit.ly/1wbbwoO

     
     
  • Get a gift card to a place you don't like?

    Now you can go to Walmart and exchange that unwanted card for a Walmart gift card. Walmart started piloting "Card Cash" on Christmas day. "The service is called Card Cash and converts these unwanted gift cards to a non-expiring Walmart eGift Card containing up to 97% of the original value"

     

    Pretty genious actually... since 72% of people spend MORe than the value of the card and 90% of gift cards are redeemed in the first 60 days.

     

    Have you heard of this yet? I hadn't seen anything about it in recept Walmart ads (online, in-store, or even print)... wonder how successful it'll be if people don't even know about it!

     
     
  • The most entitled generation isn't millennials.

    http://www.businessinsider.com/the-most-entitled-generation-isnt-millennials-2015-1

    Not exactly sure how i feel about this but it's without a doubt food for thought. Can you imagine the effect on marketing tactics towards baby boomers and millenials if this theory was adopted by all?

     
     
  • Shoppable social commerce this weekend for the Golden Globes.

    "L'Oreal is setting up an elaborate digital hub—called a "shoppable social commerce center. The social team will use a 360-degree camera will shoot video that recreates makeup looks as celebrities walk down the red carpet. The videos will then be turned into GIFs to be uploaded to L'Oreal Paris' Twitter, Instagram and Tumblr pages. Each post will also include e-commerce links to shop the looks."

    Something that various QR codes, bit.ly, "buy now" links, etc have been attempting in print for quite some time. the issue with print is that it's "old news" by the time it gets published...

     

    Don't forget to watch it happen live this Sunday

     

    read more:

    http://bit.ly/1BUUxfb