I believe that Agencies as organizations have as one of their primary objectives trying to be Avant Garde. It is a difficult task in an age when groundbreaking concepts and innovative people come and go, when tastes and trends are changing much faster than in the pre-internet era. We are living in a time where becoming an "artist" is much more accessible to people, who, twenty years ago would never stand a chance of having an artistic career. A lot more people today are able to express themselves as talented and unique artists, compared to the past when it would only be achievable for a certain elite only. Today’s technology has triggered a new era in the arts, an “Artist’s Revolution”, which is driven by the power of the individual.

David Terranova is a visual artist that worked in several Ad Agencies before becoming a full time artist in NYC. I encourage seeing some of his work and thoughts on breaking through the clutter.

Enjoy,

http://www.theavantgardediaries.com/en/article/76/The+Artist%27s+Revolution