well, "near space" to be exact. EA is launching the third game in their hit series Mass Effect by actually launching it. as in into outer space – or as close as a weather balloon can get to it. track one of the 3 copies via GPS and you could score a free game before the march 6 terrestrial launch.

http://www.escapistmagazine.com/news/view/115885-EA-Launches-Mass-Effect-3-Discs-into-Space