Beth Ann is dedicated to every aspect of the employee and client experience. She is at the heart of a high-performance culture that recognizes that the growth and attraction of top talent is critical to delivering exceptional client leadership. She believes that the way to truly offer integrated marketing as an agency is to build integrated teams from diverse backgrounds. During her two decades in the industry she has touched every aspect of marketing communications across consumer packaged goods, retail, finance, restaurant and technology companies. Beth Ann has led TracyLocke’s transformation into what we call Brand to Retail Marketing which has landed us in the top three of shopper marketing agencies for three years running. She is a thought leader in this area writing articles, publishing white papers, speaking at conferences and consulting with clients.
Dino de Leon
Have you heard the song “A Boy Named Sue” by Johnny Cash? The name “Dino” came with similar challenges – and instilled traits like tenacity, fighting against conventional thinking and a sense of humor. Dino’s experience building brands and creatively activating them at retail is a result of the diverse skills acquired through working at multiple types of agencies. A curious and energetic creative leader, Dino questions traditional models to continuously develop talent and new ideas. Prior to joining TracyLocke, Dino held senior positions at a mix of advertising, marketing and branding agencies, including Catapult Marketing, RAZOR, Moosylvania, Zipatoni, Brann Euro and Italia/Gal. His client experience includes CPG, Retail, QSR and Spirits for brands like Kellogg’s, Kraft, GameStop, Rent-A-Center, Subway and Bacardi. When he isn’t mashing up strategy and creative, Dino spends time playing hockey, playing records and playing video games with his daughter.
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Maria Zanghetti
For over 20 years, Maria has delivered the highest level of client service. As an agency leader, she is focused on developing strong, collaborative relationships that build brands and drive sales.
At TracyLocke, she is committed to building and leading the PepsiCo business. Working across their top CPG brands such as Pepsi, Gatorade and Tropicana, she has grown the business to include shopper marketing, food service and field marketing.
In addition to sustaining PepsiCo leadership through their trademark brands and retail business, she has been instrumental in the successful launches of brands such as Sierra Mist, Pepsi Max and others.
Maria has also worked across a multitude of other categories such as fashion, media and electronics. -
Jim Sexton
Jim is devoted to building and growing the TracyLocke brand into a global marketing powerhouse. His passion and drive has helped diversify TracyLocke from an iconic southwest ad agency to a dynamic shop that lives at the center of major client’s integrated marketing initiatives. Since he was promoted to CMO, TracyLocke has added blue chip brands like HP, T-Mobile, WISK, Gatorade, Tropicana and Clorox. Looking ahead, his charge is to take TracyLocke Shopper Marketing global. Before joining TL, he worked at J. Walter Thompson, Ketchum and The Richards Group. During that time he helped launch the Japanese luxury car segment with Acura, convinced America that the lowly catfish is really a gourmet food and helped create and launch the Chick-fil-A Eat Mor Chickin Cow campaign. Since 1998, he has called TL his career home where he managed just about every division of the Pepsi business before being named CMO in 2009. Jim and his family live in the beautiful Berkshire mountains of Western Massachusetts.
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Michael Lovegrove
Associate Art Director to CCO, Michael has grown up here at TracyLocke, from a talented prospect to the passionate creative leader of our Wilton office. But this amazing journey didnt begin in a sketchbook - it started on a skateboard. Michael was drawn to skateboarding culture. He loved its attitude, art and music. And that quickly grew into a love for its brands, like Girl, Lakai, and Baker. Nowadays, it's more like Pepsi, Wisk, and PlayStation. But no matter what, it's still passion that fuels his every move - from drawing a nice line to skating one.
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Stewart Campbell
Stewart boasts a 25-year background in financial and operational management, with a reputation for implementing programs and procedures that improve performance. He has a Master’s Degree and a wide range of experience across multiple industries in publicly-owned and privately-owned companies. His many years of experience in the advertising, financial services, healthcare, information technology, and manufacturing industries give him a varied and well-rounded perspective of our clients’ business as well as our own. Stewart is also a fifth-generation Texan who loves to play acoustic guitar, an interesting combination that frequently livens up quarterly financial meetings.
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Lance Hill
Lance’s flair for turning tons of data and consumer research into constructive insights makes him a key asset to our clients. Before joining TracyLocke, he gained invaluable experience at Element 79 and Euro RSCG, working on a variety of strategic initiatives for Gatorade, Tower Records, Footlocker and Wilson Sporting Goods. Lance is an avid sportsman (if you couldn’t tell by his client roster) and can be found on most weekends on one field, court, course or another. Of course, that’s a whole lot harder these days since he’s a new dad of a 1 year old daughter.
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Dino de Leon
Have you heard the song “A Boy Named Sue” by Johnny Cash? The name “Dino” came with similar challenges – and instilled traits like tenacity, fighting against conventional thinking and a sense of humor. Dino’s experience building brands and creatively activating them at retail is a result of the diverse skills acquired through working at multiple types of agencies. A curious and energetic creative leader, Dino questions traditional models to continuously develop talent and new ideas. Prior to joining TracyLocke, Dino held senior positions at a mix of advertising, marketing and branding agencies, including Catapult Marketing, RAZOR, Moosylvania, Zipatoni, Brann Euro and Italia/Gal. His client experience includes CPG, Retail, QSR and Spirits for brands like Kellogg’s, Kraft, GameStop, Rent-A-Center, Subway and Bacardi. When he isn’t mashing up strategy and creative, Dino spends time playing hockey, playing records and playing video games with his daughter.