Andy Lammers

Analyst Manager


Location

Dallas

Start Year

2012

Favorite Quote

Awesomeness Always

Anything Else?

You just got iced

My Story:

Andy Lammers Bio:

I grew up in Dallas and went to college at the University of Southern California where I studies Philosophy. After college I worked in Washington DC as a legislative assistant for a congressmen. Moved back to Dallas and worked for a short time in investment banking. I went back to grad school and got my MS from UT Dallas and my MBA for SMU.

While still in grad school I taught in a secondary school in Uganda for a little less then a year and did some backpacking around South East Asia.

After finishing my MBA I started working with IBM where I helped develop the third generation of their web analytics tool. That product line was eventually divested and purchased by Coremetrics. It was at this time that I moved to San Francisco where I continued new product development for Coremetics.

Within a year of living in San Francisco I got the star-up bug. Just as Facebook opened up their platform two friends and myself started a little company called Fantasy Book. We created a fantasy football app for Facebook along with a several other sports related apps. That company was eventually sold to Citizen Sports and then to Yahoo sports.

The last few years in San Francisco were spent trying to live the dream of startup glory sometime working on my own ideas and sometimes working on other brave new world ideas in the social mobile space.

I now find myself back in Dallas working for TracyLocke and excited to bring some of the ideas that I learned about the social mobile world and apply them to all kinds of new products. My core supper power is to look at numbers and flesh out a story about user behavior.


  •  

    How Microsoft would package the iPod

    How Microsoft would package the iPod 

    http://www.youtube.com/watch?v=EUXnJraKM3k

    0 comments

     
    Mar23
     

    SXSW calculating roi

    Listing to a panel on ROI and not one panelist defined it correctly and all defined it differently which causes me to ask myself what is the correct definition?

    0 comments

     
    Mar12
     

    Update from SXSW

    I just spent the weekend here at SXSW and wanted to share some ideas from a couple of great talks I head. Colin Shaw from Beyond Philosophy spoke about how customers are not rational. Below is a really good article about promoters and detractors:

    http://www.beyondphilosophy.com/services/experience-measurement/net-promoter-score

    The psychology of people and how they make decisions was a big theme overall. I also heard allot about how simply value pricing is not sustainable but maintaining strong relationships with customers is. This of goes without saying but it is interesting to see a wide acceptance of loyalty being directly related to ROI.

    One really great example he gave was how they worked with a large retailer in England to improve the user experience for people after they bought a TV and found the retailer experience huge growth in revenue. What they found was they people were excited and happy when the new TV arrived and by associating their brand with that emotional experience those customers became motivated brand ambassadors.

    This idea of building value through loyalty was not being touted by the mobile guys at the conference who were almost myopically focused on deals and coupons exclusively and it is not surprising they are all still struggling to find a winning business model.

    Let me know if this was useful.

     

    Andy

     

    0 comments

     
    Mar12