In October last year, the 7-Eleven team started paying closer attention to politics when the president kept mentioning Slurpee in his stump speeches. When the Republicans handed the Democrats their “shellacking,” a reporter suggested that President Obama consider a Slurpee Summit to mend the midterm’s political wounds. Well, we went nuts.
With the help of a trusting client, and some kick-ass agency partners, we launched a cross-country Slurpee Unity tour. WITHIN 48 HOURS. The tour kicked off in Dallas and ended up at the Capitol in Washington, DC. And along the way, we brought people together through a product that everyone can unify over – an ice-cold Slurpee.
