In Spring 2011, Gatorade launched its latest innovation with G Series FIT, a three-part suite of products designed to fuel fitness athletes before, during and after their workout. Partnering with clients, TracyLocke identified Walgreens as a good match for the athletic, twenty-something shopper who is looking to optimize their regimen. The engagement idea called “Find Your Fit” focused primarily on education about the new products and their performance benefit while also delivering an incentive of free workout downloads with two professional trainers in partnership with Men’s and Women’s Health magazine. Also, an inspirational video of G Series FIT athlete and professional surfer Coco Ho was featured on a motion-sensitive end cap LCD screen in thousands of Walgreens stores nationwide to attract attention and drive relevance with the target audience. Gatorade continues its evolution with G Series FIT and this breakthrough shopper engagement program.
Find Your Fit
G Series FIT works out with Walgreens
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Mike Gold
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Kyle Cleary
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Christy Pugh
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Sanford Stein
