Get the Skinny

Target and Diet Pepsi keep shoppers in the know

This March, Diet Pepsi unveiled their latest packaging innovation - the new Diet Pepsi Skinny Can – and invited Target guests to "Get the Skinny" before anyone else. Complementing the national campaign developed by our partner agency TBWA\Chiat\Day, we designed a custom program for Target that celebrated the launch of the new “skinny can” and rewarded people with savings just for buying Diet Pepsi and People® Magazine. Target has devoted almost 2 months of in-store activity to support this launch and the buzz for the program keeps growing – now that’s something to talk about!