The TL T-Mobile team recently got the opportunity to blanket our own city of Dallas in creative thanks to a local push for T-Mobile’s Mobile Broadband service. Starting at Mockingbird Station and radiating outward at bus kiosks across the city, we placed ad after ad featuring contextual headlines communicating the obvious benefit of Mobile Broadband—the ability to richly connect to the Internet from virtually anywhere.
Imagine yourself in a Dallas Area Rapid Transit (DART) train, riding home to the ‘burbs from work, wishing you had something to watch to pass the time…or for the workaholic, a way to keep in touch with the office. Then your train rolls past a life-size T-Mobile Carly, who shows you a way to make this simple dream a reality for only $29.99/mo.
With a deal so great, we probably just needed one. But placing headline after headline along transit lines insured that the Mobile Broadband message hit home.
So, the next time you’re riding DART, maybe you’ll come to a moment of clarity--“Hey, I could be watching streaming TV right now instead of staring out the window of this train. What am I waiting for?”
It’s an easy sell, really. And we have to admit—the sight of all that beautiful magenta always brings a tear to the eye.
