Wisk® brand laundry detergent has always been an iconic stain fighting detergent. But today, consumers are thinking about Wisk like never before - thanks to its new red bottle, breakthrough Stain Spectrum® Technology and disruptive, science inspired advertising campaign. Since it’s national re-launch in August 2010, Wisk has been changing the way people look at stains by dimensionalizing the major stain groups in a visually dramatic and ownable way. What was once a grass stain is now a protein stain. A ketchup stain? That’s a carbohydrate stain. We hope you’ll never look at stains the same way again.
