We knew the Big Italy Pizza was a big deal the second Pizza Hut came to us with the idea. Although showcasing such a giant pizza in an already crowded market place would be no easy task, we realized we could successfully bring the product to life by getting across its actual eye-opening size. With in-store elements such as life-sized table clings, we gave people a conversation starter as well as a big call to action.
The outdoor billboard and print campaign gave The Big Italy a larger than life visibility range across the nation. Once it was all said and done, Pizza Hut saw a 13% increase in sales thanks to our big time creative executions.
