Warning: Mountain Dew is packed with the energy of youth and it’s Uncontainable. One sip, and ‘Dew Dudes’ around the world are bursting with the urge to break free from society’s rules and challenge life on their own terms. So, for the launch of our first global campaign, Mountain Dew International is bringing that idea to life and encouraging dudes all over the world to Do The Dew. With iconic black packaging, award-winning advertising and explosive activation, Mountain Dew is really blowing up. And Dew drinkers everywhere are having a blast!
Unleash Yourself
The uncontainable exhilaration of Dew goes global
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Tina Paymaster
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Dan Pulito
TracyLocke -
Freddie Topete
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Andrea Verenes
